ORIGIN OF THE FAMOUS BATA SLIPPERS

 






It might sound funny to you but they are definitely some few positives to pick out from this epic story you are about to read.

            And the story goes thus: A marketer named John was once asked by his firm to travel to a particular country in order to publicise and advertise their designer’s shoes there. But unfortunately for John on his arrival, he saw lots of children, fathers and mothers walking about with their bare feet. And so this precarious sight discouraged John and he called his firm and asked to be extracted from that country that the citizens there did not appreciate shoes.

            A week later a different firm also sent a marketer named Charles to market their shoes in the same country. Upon Charles arrival he also found out that nobody there used a shoe and so he called his firm and told them to send in more thousands of shoes that the people there have not been introduced to foot wears.

            He started convincing them of the benefits of using shoes and he sold tremendously that at a point his firm could not keep up with the amount of shoes needed, so the firm resolved to producing the epic traditional rubber sandal popularly referred to as “BATA” in order to meet up with the rising demand of foot wears.

            In conclusion, the difference between the two marketers John and Charles is that what John saw as a barrier, Charles saw as a stepping stone to a much higher ground and this made him generate immense wealth for his firm and himself respectively.

            So in your studies and in life, the way you look at a situation determines if you will be able to solve it or if you will fall by the way. Always keep a positive mindset, be optimistic and see the best even in a pathetic situation the way Charles did and surely the sky will be your limit.